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for the Used Vehicle DealerAs you are very aware, "Location, Location, Location" is a very key factor in the success of your business. Many sales are made because someone was driving by and saw a vehicle
that caught their eye and caused them to stop at your lot. "Visual" is often the initial step in selling a vehicle. Narrative ads in a newspaper or publication are not nearly as likely to attract attention initially, and (relatively speaking) this can be a very expensive method advertising (and generally out of date before it is printed). But unless you have that high traffic location, how are potential buyers to know what you have available? Many dealers already have their own websites. But who knows about your website?..can't really depend on "search engines" that locate literally millions of websites on any given search.
BHPH Deadbeats DatabaseIf you have been in the BHPH used auto sales for any period of time, then it is almost a certainty that you have been burnt by a buyer. Any number of threats initially go for naught if you determine that the buyer is a professional in this method of financing and they know how the system works. Such BHPH buyers change addresses and phone numbers frequently. They can often get extra weeks or even months before you can have recourse. Even if you are able to "repo" in a reasonable time, you still have incurred additional expenses. But more often than not, it may take an extended period of time and expense in just locating your vehicle. And then it may very well have been mistreated.The solution is not to go through the expense of determining "after-the-fact" that the original sale has gone bad, but rather to know ahead of time if this individual is trustworthy and intends to complete the transaction, as contracted. As licensed dealers, we have the right to share this information. That single piece of information can save you hundreds of dollars in time and expenses. To view sample, click here |
for the Used Vehicle DealerYou are in control
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Dealer-to-Dealer SalesAgain, if you have been in the used car business for any extended period of time, then you surely have wound up with a vehicle or two that simply does not fit into your sales plans. It may be older than you normally want to offer to your prospects, it may be mechanically challenged beyond your mechanical ability, it may require body work beyond your resources - and any number of other reasons.On the other hand, another dealer may see this as an opportunity to make a reasonable profit because they have the resources to repair or otherwise have sales potential. Of course no one is obligate to either buy or sell vehicles in this manner, but it is often a small community and not viewed as a competitive circumstance, but it may be something that you want to consider in your day-to-day business plan. To view sample, click here |
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