AutoZZ.com

AutoZZ.com
the eMall for Used Cars & Pickups

Auto eMall

America's Roots
The roots of our country are in small towns. By necessity, local businesses where gathered along a main street or around a city square or park. It was also the center of the socializing for that period of time. Then along came the automobile and hardsurface roadways and the people started moving to the suburbs and outlaying areas of the town, and then towns grew into cities.

As businesses moved their products and services closer to the people, they discovered that by clustering together in convenient locations, it was more practical than if they tried to isolate themselves from competitors and other businesses. Indeed it was determined that even if competitors were grouped together, both would do more business than if they each tried to distance themselves from one another. Hence the Mall was born from the original concept of the small town format. James Rouse is credited with developing the first shopping mall in Maryland in 1958.

What is an Auto eMall?
An "eMall" is the computer and internet version of a small town or a city's shopping mall.

The concept is similar and straight forward - if someone visits my eStore and your eStore is next door, the odds are very good that the person will visit your store also. Your "cost-of-sales" is minimal because the person was there anyway. As computers and the use of the Internet proliferate, it becomes increasing important for a business to consider the use of this type of marketing effort.

But the Internet is the World Wide Web Even though the grand image of the Internet is for access and exposure to the entire world, there is no reason that it can not be made to work for local businesses and consumers.

Why AutoZZ.com?
Currently nearly 70% of the homes in this country have computers with access to the Internet. That percentage is expected to rise rapidly over the next few years and will exeed 90% within 5 years. And those figures include country towns that are somewhat removed from the metro areas. The Internet is, or will be, as much a utility as the telephone and cable TV.

AutoZZ.com was formed with the idea that even though the power of the Internet offers access to the world, there is a real need for local businesses to be able to take advantage of this media. It is another form of advertising that should be considered for even the smallest, local business. And the best feature of AutoZZ.com is that it is DYNAMIC! It changes every day. Printed advertising such as magazines and newspapers are very limited for the auto aftermarket. Our original marketing survey showed that very few of the small and medium size auto dealers even use publications for inventory exposure. The truth is that printed materials today can be out-of-date before the ink get dry. Furthermore it is hard to measure the value for the smaller dealers. Likewise we discovered that consumers made little use of the hard copy auto advertising except as "Dealer Name Recognition".